Principles of Marketing class partners with Amigo Centre

The Principles of Marketing class will create a series of marketing plans for “Amigo Centre” a local, not-for-profit organization. Seven teams will each take a different component of Amigo Centre, and will prepare a Marketing Plan based on research (qualitative or quantitative) to improve its marketing-related efforts. Final presentations will be presented to the Amigo Centre Board of Directors at the end of the semester.